WHY HOTJAR / FOR PRODUCT TEAMS
Build a customer-centric culture within your product team using Hotjar
Make product experience insights accessible to everyone – collaborate on user insights for brilliant prioritization, and build products your customers really need and love.
WHY HOTJAR / FOR PRODUCT TEAMS
Build a customer-centric culture within your product team using Hotjar
Make product experience insights accessible to everyone – collaborate on user insights for brilliant prioritization, and build products your customers really need and love.
143,088 teams put customers at the heart of their product with Hotjar
DISCOVER USER INSIGHTS
Spot endless opportunities to improve your product
Get inspired with endless new ideas to improve your product and grow your business with reliable user insights.
"Hotjar reveals where in the customer journey people leave, helping us reduce drop-offs and increase conversions."
VALIDATE YOUR IDEAS WITH RELIABLE DATA
Feel confident you’re meeting user needs
Stop guessing and understand exactly what your users want. Reduce assumptions and validate your ideas with real, unbiased insights.
“Hotjar gave us the confidence to begin designing a new page template, which we A/B tested to get a final version.”
INCREASE TEAM ALIGNMENT
Get buy-in for your ideas with head-turning insights
Build a compelling case for your ideas with real user insights and feedback. Get everyone in your team on the same page.
“For most projects, you’re going to have a lot of stakeholders to convince. Showing real user data from Hotjar really helps get their attention.”
SPOT UX ISSUES FAST AND PRIORITIZE FIXES
Discover every issue users encounter
Don’t rely on support tickets alone. Watch users getting stuck and collect feedback when they encounter an issue.
“We wouldn't have been able to identify the problem without Hotjar.”
How it works
Tools that power your team to discover, consolidate, and communicate user needs.
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Explore Hotjar features product teams love
Workspaces
Organize your Hotjar findings so that you only see what’s relevant to you and your team.
Not every heatmap, recording, or response is relevant to you. Workspaces enable you to trim down the hours you spend digging around for insights and help you focus on what matters the most. Create a dedicated workspace for your team, a specific project, or a particular part of the user journey.
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Highlights
Extract and share the most meaningful parts of your insights.
Highlights enable you to cut out snippets of your recordings and heatmaps and save them into special collections that you can easily share and analyze with your team.
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Integrations
Integrate Hotjar with some of the most popular tools you use in your daily workflow.
Send insights to a dedicated Slack channel and discuss them in the moment. Create a Miro card when new Hotjar feedback come in and collaborate to map each response into different product areas and prioritize fixes and problem-solve together by creating new issues in Jira when new Hotjar recordings comes in.
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Share the wealth and bring your entire team along your users’ journey.
Export, share & comment
Quickly share user insights with your team using a public link, @mention them in comments, or export an MP4 or PNG.
Unlimited users
Hotjar is built for teams. Get the whole gang on board and start collaborating on user insights in no time.
Send out weekly round-up emails
Keep your key stakeholders and team members in the loop with a weekly round-up email highlighting key findings.
Host regular Hotjar Watch parties
Come together with your entire team to see what your users are seeing and empathize with the people that matter most.
How product teams use Hotjar
Product managers
See how people experience your product, figure out the changes they need most, and get buy-in for your ideas. Fast.
Product designers
Figure out what works, what doesn’t, and why. An easier way to validate ideas and get buy-in for your designs.
Researchers
Study users in-the-moment as they engage with your product. Develop a deeper understanding of their needs with qualitative and quantitative data.
Enhance collaboration and team alignment with Hotjar!
143,088 teams increase alignment and build the right features with Hotjar.
Unlimited team members
Fast installation
SSO signup
Resources for Product Teams
Improve alignment across your entire team with Hotjar
Communicate and collaborate with your team directly in Hotjar, and make quick decisions on what user-led product updates to prioritize next.
Hotjar & Chill: how to host a Hotjar watch party
Roll out the red carpet and send an invitation to everyone who’s anyone—your product team, designers, developers, testers, marketers, and more: it’s Hotjar Watch Party season!
How Hotjar uses Hotjar: 9 powerful use cases
Hotjar’s heatmaps and recordings provide context to real data. Here’s how the Hotjar team uses their tools to improve site performance and marketing efforts.