Best practices and expert insight

Behavior analytics is the key to understanding your customers, and how they really experience and interact with your website or app.

What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.

A glossary of the most frequently used terms in the world of Google Analytics.

Product experience insights help teams see how customers really use their products, making it easier to remove bugs, delight users, and reduce churn.

When you start working on a new product—or a new initiative on an existing product—do you already know exactly which problem your product needs to solve for your customer?

Probably not.

At the start, you work with assumptions and hypotheses about what you need to do and whether it makes sense for your customer.

Your introduction to product management: what it is, what a product manager does, and best practices.

Our PM glossary translates industry jargon and complex terms into simple definitions of the most popular concepts and terms used by product management teams.

You want to build a long-term vision for your product, and work on something that your users will buy and love—but can you really do that if you don’t understand your customers?

Probably not.

Enter product research, the key to leading your business to success through data-backed insights and smart, customer-centric product decisions.

But how can you make sure your product research is effective, and that it will benefit your customers and business? Keep reading to find out!

A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.

Introduction to UX design: key principles, best practices, and mistakes to avoid.

Whether you’re a casual internet user or you work on a website or product, website tracking and product analytics are a fundamental part of your daily life online.

As an individual, you’re likely interested in protecting your privacy. As a marketer, or a UX or product person, tracking is what helps you optimize a site, fix bugs, improve UX, and achieve business growth. When done right (and we’ll show you how), website tracking can be beneficial to both users and businesses.

In this guide, we explore website tracking from both sides and cover what it is, how it works, and how to use a privacy-focused approach to tracking website activity.

The user-centric approach to Conversion Rate Optimization (CRO)

How to create a customer journey map that improves customer success.

Solving problems is a pivotal part of product development. But some issues that come up during product development are more complex than others, and it can be difficult to find the right solution—or even know where to start looking.

That's where the concept of design thinking comes in, keeping users at the center of every process by combining problem-solving with deep empathy.

All companies know the pressure to innovate, stay competitive, and meet rapidly changing customer needs. 

Responding to customer issues with creative solutions is one of the most rewarding aspects of product design. But with so many different factors at play, it’s often hard to know where to start in solving difficult problems or generating new design ideas.

In the world of product—the world of continuous discovery, learning, and feedback—there is no ‘end’.

Product managers, designers, researchers, and engineers are constantly making development decisions, each of them ultimately coming down to one question: will this change have the intended effect?

Excellent products don’t appear out of thin air. 

Even the simplest, most intuitive products were meticulously planned by a product manager and product team who developed an intimate understanding of their customers and the market.

“This or that? Or this, then that? But we might need to do that before this because my boss is more interested in the other.”

As a product manager, there’s no such thing as a shortage of initiatives and product ideas. You’re always making decisions and trade-offs, because while the ideas are unlimited, your time and resources are not. 

The best strategies help product teams stay on course as they navigate obstacles and changes.

Whether you’re launching a new product or pivoting an existing business strategy, product-led growth can help you grow your customer base and keep costs low by focusing on one core principle: delighting users.

If you’re an early-stage SaaS startup with a fresh Minimum Viable Product (MVP), congratulations!

You’ve already achieved a lot more than many, but there’s plenty of hard work and challenges ahead.

Every team knows how important great UX research is for satisfying and converting users. But with so many tasks to juggle, research can get pushed to the bottom of the workflow. 

You conduct research—but only in response to stakeholder requests, user complaints, or a major new web or product launch. By then, it’s too late for your research to shape your design. The result? Scrappy research and a missed opportunity to forge your product around user needs.

It’s tricky to create a web application that’s highly interactive, works seamlessly across multiple devices, and offers users all the features they need without overwhelming them with options.

But by using a flexible design process that keeps user needs front and center, anyone can build a web app that creates customer delight.

It’s easy to assume you already know what makes a good website. But more than you think goes into creating a site that meets both user needs and business goals.

An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.

Stellar website performance isn’t a nice-to-have: it’s the difference between visitors bouncing off your site versus moving smoothly through their user journey. No matter how great your products or services are, slow-loading, buggy pages will lose you customers—and they may not come back.

Imagine this scenario: you’ve spent tons of time building a great website, only to discover that no one clicks on it—and those who do, don’t spend much time there.

Why? It’s likely you haven’t optimized your site to create a first-rate user experience (UX). In a competitive online environment, you need to optimize your website to make it SEO-friendly and accessible, spurring users to click and convert. 

A guide on how to redesign a website with customers in mind. Since you’re here, you’re probably going through a website redesign or are at least considering one. Maybe your site is looking outdated and you feel it’s time for a change, or maybe there’s an issue of stagnant traffic and decreasing conversions you want to tackle by redesigning the experience. 

Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format. In June 2020, we ran an ecommerce and UX-focused event with a twist: each speaker could only use 5 slides and was allocated a maximum of 5 minutes—we called it ⚡Ecommerce UX Lightning Learning.

Insight from 2000+ pros on the good, the bad, and the ambiguous of traditional analytics in 2020. Brought to you by CXL and Hotjar.